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The popular 'school of
thought' when creating a blog is that the more focused the niche the greater
chances of success you will have. On the other hand however blogging sites
offer a environment that can actually flourish by offering a wider range of
topics and interest to readers. The key is to keep these topics woven together
in such a way that they are relevant to the overall 'fabric' of the content
presented on the site. The key word here is relevance which is something the
best blog sites do well to maintain but only on a more focused level than what
is being suggested here. Of course the reasoning for any blogging sites to
clearly define their focus is that it will minimize their competition.
There is something to
be said for being the big fish in a small pond but on the other hand suppose
the niche you chose is broad enough to support many 'varying' sub-niches? Now
you have created a more 'mall' like environment as opposed to a smaller
'specialty' store.
Here are 5 ways
blogging sites that offer a broader range of 'relevant' topics can be of
benefit to both the readers and blogger as well!
Theme Selection
Theme selection now
allows for a bit more creativity as you 'customize' your selection to apply to
and/or engulf your subject matter. Even though your site may contain a broader
range of material making it appear less defined, it will be unique in the way you
decide to pull it all together. The right selection along with the proper
coordination of content offers you great branding opportunities.
Attracts a Broader Range of Traffic
It stands to reason
that by offering a greater variety of content/interests it will tend to attract
a larger crowd. In so many words you are now casting a bigger net! When
blogging your ability to get visitors to return is just as important as traffic
generation itself! When using a broader ranging approach as being suggested your
success is dependent upon content coordination as far as establishing
relevance. Remember you want to 'weave' your content together into the overall
fabric of your platform in a way that makes sense and is also of interest to
visitors.
Going on Tangents Allowed
On many blogging sites
some comments tend to go on tangents or 'drift' from the posted content. Now
many site administrators frown upon this and even filter out such comments
since it 'detracts' from the posted content. On a site that offers a broader focus
such commenting is in fact helpful being it can encourage others to join in
that may not have done so otherwise. Remember you have a wider focus and range
of topics therefore you also have a reader base with more wide ranging
interests as well! Although the content of one post may not be of interest to
all readers, some of the commenting may get their attention compelling them to
join in as well. Now you have greater participation which is something the best
blog sites online are noted for and what attracts even more traffic. This also
tends to broaden the perspectives of some readers who are exposed to subject
matter they may not, have otherwise not considered.
More Varied/Wider Product Offerings
If your intentions are
to earn an income, which is admirable, ambitious and understandable than this
approach offers multiple streams of income. It will be much easier to monetize
the site and easier to locate and/or create products of interest to your
readers. Some say the money is in the niche and in this case you could
conceivably be working several simultaneously!
Content Creation is Easier
Probably the single
toughest thing about blogging is continuing to create interesting content for
people to view. This is due primarily to running out of topics to write about
since in most cases the niche is well defined limiting you to what you can base
your updates on. This will not be the case on a site that discusses a broader
range of subject matter!
When creating a blog
with lesser focus than the more clearly defined micro niche blogs you need to
know a little about a lot. Some of the best blog sites have been successful by
concentrating on narrower topic parameters but the approach suggested here
tends to throw the doors wide open. In doing so a wider range of participants
is now invited to join in to exchange their ideas. As topics begin to
demonstrate their relevance to others being discussed or posted, participation
expands, as does the interest of the participants themselves. Now people are
getting a better education on different aspects of an already existing interest
they have they may not have considered previously. In this way you now have the
potential to become one of the best blog sites in a market segment that tends
to go 'broad' but still maintains relevancy. Welcome to macro niche blogging!
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